![TeAraMahiMāori_Logo_SixOneNine TeAraMahiMāori_Logo_SixOneNine](https://619.nz/wp-content/uploads/2022/04/TeAraMahiMāori_Logo_SixOneNine.png)
Client:
MBIE
What we did:
Brand Identity
Te Ara Mahi Māori has been established to partner with officials on the design and development of the content for the Māori Employment Action Plan, and to inform and lead wider engagement on the plan with communities.
SixOneNine were approached to create a tohu to help support this kaupapa.
The story behind this tohu...The two pou point upwards, towards the heavens and the attainment of knowledge. The negative space inbetween the pou is the pathway and represents the journey we must make to ensure a better, more prosperous future for our people.
![TeAraMahiMāori_Narrative_SixOneNine TeAraMahiMāori_Narrative_SixOneNine](https://619.nz/wp-content/uploads/2022/04/TeAraMahiMāori_Narrative_SixOneNine.png)
![TeAraMahiMāori_Mono_SixOneNine TeAraMahiMāori_Mono_SixOneNine](https://619.nz/wp-content/uploads/2022/04/TeAraMahiMāori_Mono_SixOneNine.png)