Moana_Pasifika_Logo_SixOneNine

Client:

Moana Pasifika Trust

What we did:

Brand Identity
Website
Creative Direction

Contributors:
Carla Hofler
Taylah Johnson
Jamie Bronte
Nathan Inivale
Robert Rossiter-Stead
Photosport NZ

Moana Pasifika Charitable Trust is a not-for-profit organisation, dedicated to creating and delivering long term benefits for our Pasifika community. Moana Pasifika endeavours to realise a collective vision, while being unique from any other commercial venture.

This year, Moana Pasifika has taken the field in the Super Rugby Pacific competition for the very first time with some of the brightest stars from the Pacific striving to proudly represent our people.​

Moana Pasifika Rugby is an enabling platform that Moana Pasifika Charitable Trust will leverage to generate opportunities that Pasifika communities will benefit from.

SixOneNine worked with the founders to develop the brand, positioning, visual identity and website for the first Polynesian Rugby team to play in the Super Rugby Pacific competition.

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The story behind the logo...

The Sun made up of tatau symbols and motifs, is casting spiritual energy and warmth throughout our Pasifika nations, a representation of life, health and happiness.

Our Land utilising the negative space between the sea and the sun. This represents our land, our Pasifika islands, our home.

The Ocean is the great connector. Linking our Pasifika nations. The wave shape is based on the tail of a whale and represents the swirling currents of the sea. The notches talks to the abundance of life found in and connected to the sea.

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SGA_Logo_SixOneNine

Client:

Te Hiringa Hauora

Channels:

Brand Identity
Website
Business Collateral
Advertising

Contributors:
Tatou
Stanley St
Skye Kimura
Graham Tipene
Sam Cox

As a Māori and Pasifika lead approach to minimising gambling harm, it made sense to place our cultures at the heart of our brand identity. Working with artist Graham Tipene, we created a unifying device that conveyed the essence of our endeavour.

“He ringa maukaha, he ringa awhi, he ringa mou. A tight grasp, a helping embrace, a hand for you. Addiction, acknowledgment, acceptance of help.

We knew we had to come at it differently for our people. Something authentic. Something we knew was tika, was right”.

The logo stems from a circular tohu which represents a cycle of activity and depicts the themes of manaaki, strength through adversity and protection. Also within this piece are Te Ringa Akiaki, helping hands of those who endeavour to tautoko our individuals and support them to practise safer ways to gamble, or completely stop if they choose to. In addition to the final logo, there are two artworks (one Māori and one Pasifika), that contain culturally specific iconography, that speak to our Safer Gambling Aotearoa ambitions. These secondary elements, when combined with the corresponding translation, allow our communications to become more culturally specific.

Rather than dwelling on the sober reality of problem gambling, the brand identity expresses energy and vibrancy, reflecting the world of enticing lights, colour and graphics associated with gaming but ultimately shifting the focus toward a positive outcome for all.

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Tauihi_Basketball_Aotearoa_Hero_SixOneNine

Client:

Tauihi Basketball Aotearoa

Channels:

Brand Identity

Contributors:
EightyOne

Tauihi Basketball Aotearoa is set to change the face of women’s basketball in New Zealand; it is a unique competition which inspires the next generation of young kiwi women to aim higher, both on and off the court. As a product for fans, it will deliver a high level of professional women’s basketball action, featuring an exciting mix of homegrown and overseas talent, which will also help grow and develop our next generation of Tall Ferns.

Working in collaboration with Basketball New Zealand and advertising agency EightyOne we developed the branding
for the league and its five franchises.

The logo is a representation of a basketball swishing through the net. The rounded top half shows a basketball just before it dissapears through the hoop. The second half is the net which is made up of simple taniko/tukutuku triangle pattern.

The pattern itself is a combination of the Niho Taniwha
and Aronui designs. These patterns symbolise determination, tenacity, and striving for excellence, and the pursuit of knowledge.

Look closely and you can see an arrow design within the taniko pattern. This symbolises our name Tauihi...to soar.

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The brand mark, also features a bespoke typeface that takes cues from the geometric shapes found in traditional Māori tukutuku panels and merges those with the round curves of a basketball.

The intention was to make the letters look like they are moving, even though it is static. The curved terminals give our bespoke typeface a sense of energy and movement.

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DigiFale_Logo_SixOneNine

Client:

Moana Research

What we did:

Brand Identity
Website
Event Collateral

 

Digifale is a Pacific focused intergenerational programme that provides the necessary access, connectivity, and skills required to improve digital health equity. A social impact driven initiative, when Pacific communities can navigate digital platforms, they are then able to use these skills to access online services to make informed choices to improve and manage their health and wellbeing.

The radiating lines that form the shape of the dome represent the digital signals, such as WiFi and bluetooth etc. This talks to how DigiFale is reaching out and connecting with our Pacific communities.

Other assets created for the brand include the principal icons and a Digital Hiapo (Niuean) pattern

Our Hiapo fuses traditional patterns, traditional motifs and our principal icons to create a digitized hiapo that is bespoke to DigiFale. It tells the story of the abundance of our Pasifika people. Our creativity, our innovative ways, our ability to adapt, to grow and to learn.

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RIse&Shine_Hero_SixOneNine

Client:

Josiah Mika Foundation

What we did:

Brand Identity
Business Collateral
Event Collateral

 

The Josiah Mika Foundation is a philanthropic organisation working to make a difference for children and young people, particularly those communities most disadvantaged. The overarching mission of the Foundation is to improve wellbeing equity for children and young people in Aotearoa, particularly in South Auckland and the Eastern Bay of Plenty, where the whānau have close connections.

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Client:

Rongowhakaata Iwi Trust

Channels:

Brand Identity
Web Design
Business Collateral
Merchandise

Contributors:
Tama Ratapu
Ephraim Russell
Mareikura Brightwell

We worked with Rongowhakaata Iwi Trust to help evolve and refresh their visual identity. We developed a tohu that is inspired by the history of Iwi and the stories about their tipuna Rongowhakaata.

Legend states that one of the forms that Rongowhakaata would shapeshift into, was a Karearea to take flight. The idea of Rongowhakaata soaring high above our whenua, guiding us, leading us, is the inspiration behind our logo.

The tohu is a portrayal of movement through the sky, the shifting of feathers, swooping wings. The intrinsic nature of the kowhaiwhai has a rhythmic flow depicted in a reoccurring design.

The two kōwhaiwhai patterns explored in our tohu are
Pitau-a-Manaia and Rua Kūmara.

Pitau is often rendered in positive form depicting naturalistic associations to the fern frond of manaia or Pitau-a-Manaia; depicting the double spiral motif that engages both positive and negative spaces.  Pitau is one of the earliest figurative representations found in kōwhaiwhai.

Kape Rua references the ceremonial planting and harvesting knowledge associated with kūmara, such as the arrival of the kūmara through our tīpuna Hinehākirirangi. The stylistic nature of the pattern takes the form of a Rua Kūmara (Storage Pit) - Kape being the impression left behind in the land.

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TeAraMahiMāori_Logo_SixOneNine

Client:

MBIE

What we did:

Brand Identity

 

Te Ara Mahi Māori has been established to partner with officials on the design and development of the content for the Māori Employment Action Plan, and to inform and lead wider engagement on the plan with communities.

SixOneNine were approached to create a tohu to help support this kaupapa.

The story behind this tohu...The two pou point upwards, towards the heavens and the attainment of knowledge. The negative space inbetween the pou is the pathway and represents the journey we must make to ensure a better, more prosperous future for our people.

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Pouhono_Takiwa_SixOneNine

Client:

Te Takiwā o Manukau
& Pouhono

Channels:

Brand Identity
Magazine cover

SixOneNine was asked by Te Takiwā o Manukau to help develop a new logo for them and close affliate the Pouhono Trust.

Te Takiwā o Manukau is the group of tikanga Māori Anglican churches in the southern Auckland region of Manukau. We have local pariha as far north as Māngere Bridge, and as far south as Drury.

Te Takiwā o Manukau provided us with a strong narrative, with deep historical meaning and reference images of Te Ao Māori symbols and art that they wanted incorporated into their new brand identity. One of the those art pieces was the twin waka carvings that are in their church in Mangere. We used that as inspiration to create the twin stern symbol for Te Takiwā o Manukau, one stern represents Tangata Māori and the other represents Tangata Pasifika.

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Pouhono is a team & network of faith-based Māori creative content developers, strategists and dreamers who design resources, tools and opportunities for whānau, faith communities & marae to flourish.

Inspired by the Mangopare designs found in the Pihopatanga o Te Tai Tokerau Crest and a carving found in the church. We have recreated the mangopare using a clean, modern and symmetric style symbol. Combined in this fashion allows us to use the negative space to help form a cross. To finish it all off we selected a classic style serif font for the Pouhono name and to form the horizontal part of the cross.

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