Digifale is a Pacific focused intergenerational programme that provides the necessary access, connectivity, and skills required to improve digital health equity. A social impact driven initiative, when Pacific communities can navigate digital platforms, they are then able to use these skills to access online services to make informed choices to improve and manage their health and wellbeing.

The radiating lines that form the shape of the dome represent the digital signals, such as WiFi and bluetooth etc. This talks to how DigiFale is reaching out and connecting with our Pacific communities.

Other assets created for the brand include the principal icons and a Digital Hiapo (Niuean) pattern

Our Hiapo fuses traditional patterns, traditional motifs and our principal icons to create a digitized hiapo that is bespoke to DigiFale. It tells the story of the abundance of our Pasifika people. Our creativity, our innovative ways, our ability to adapt, to grow and to learn.