Moana_Pasifika_Logo_SixOneNine

Client:

Moana Pasifika Trust

What we did:

Brand Identity
Website
Creative Direction

Contributors:
Carla Hofler
Taylah Johnson
Jamie Bronte
Nathan Inivale
Robert Rossiter-Stead
Photosport NZ

Moana Pasifika Charitable Trust is a not-for-profit organisation, dedicated to creating and delivering long term benefits for our Pasifika community. Moana Pasifika endeavours to realise a collective vision, while being unique from any other commercial venture.

This year, Moana Pasifika has taken the field in the Super Rugby Pacific competition for the very first time with some of the brightest stars from the Pacific striving to proudly represent our people.‚Äč

Moana Pasifika Rugby is an enabling platform that Moana Pasifika Charitable Trust will leverage to generate opportunities that Pasifika communities will benefit from.

SixOneNine worked with the founders to develop the brand, positioning, visual identity and website for the first Polynesian Rugby team to play in the Super Rugby Pacific competition.

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The story behind the logo...

The Sun made up of tatau symbols and motifs, is casting spiritual energy and warmth throughout our Pasifika nations, a representation of life, health and happiness.

Our Land utilising the negative space between the sea and the sun. This represents our land, our Pasifika islands, our home.

The Ocean is the great connector. Linking our Pasifika nations. The wave shape is based on the tail of a whale and represents the swirling currents of the sea. The notches talks to the abundance of life found in and connected to the sea.

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