Client:
Te Takiwā o Manukau
& Pouhono
Channels:
Brand Identity
Magazine cover
SixOneNine was asked by Te Takiwā o Manukau to help develop a new logo for them and close affliate the Pouhono Trust.
Te Takiwā o Manukau is the group of tikanga Māori Anglican churches in the southern Auckland region of Manukau. We have local pariha as far north as Māngere Bridge, and as far south as Drury.
Te Takiwā o Manukau provided us with a strong narrative, with deep historical meaning and reference images of Te Ao Māori symbols and art that they wanted incorporated into their new brand identity. One of the those art pieces was the twin waka carvings that are in their church in Mangere. We used that as inspiration to create the twin stern symbol for Te Takiwā o Manukau, one stern represents Tangata Māori and the other represents Tangata Pasifika.
Pouhono is a team & network of faith-based Māori creative content developers, strategists and dreamers who design resources, tools and opportunities for whānau, faith communities & marae to flourish.
Inspired by the Mangopare designs found in the Pihopatanga o Te Tai Tokerau Crest and a carving found in the church. We have recreated the mangopare using a clean, modern and symmetric style symbol. Combined in this fashion allows us to use the negative space to help form a cross. To finish it all off we selected a classic style serif font for the Pouhono name and to form the horizontal part of the cross.
